{"product_id":"u740bs2","title":"New Balance 740 Black","description":"\u003cp data-start=\"480\" data-end=\"835\"\u003ehe \u003cstrong data-start=\"484\" data-end=\"503\"\u003eNew Balance 740\u003c\/strong\u003e returns from the archives as a faithful revival of a true early-2000s daily runner. Originally built to handle heavy mileage and repeated wear, the 740 became a fan favourite thanks to its comfort, durability, and clean performance-driven design. This updated release preserves that heritage while adding subtle modern refinements.\u003c\/p\u003e\u003cp data-start=\"837\" data-end=\"1244\"\u003eThe upper combines \u003cstrong data-start=\"856\" data-end=\"884\"\u003eopen-knit mesh underlays\u003c\/strong\u003e with \u003cstrong data-start=\"890\" data-end=\"912\"\u003esynthetic overlays\u003c\/strong\u003e, delivering breathable comfort and structured support. Design details like two-tone mesh and angular paneling give the silhouette a refreshed visual identity while staying true to its streamlined running roots. Underfoot, a \u003cstrong data-start=\"1137\" data-end=\"1181\"\u003esegmented midsole with ABZORB cushioning\u003c\/strong\u003e absorbs impact and provides reliable comfort for all-day wear.\u003c\/p\u003e\u003cp data-start=\"1246\" data-end=\"1418\"\u003eWhether you’re rediscovering a classic or wearing it for the first time, the New Balance 740 is built to become a dependable everyday sneaker with authentic archive appeal.\u003c\/p\u003e\u003ch2 data-start=\"1425\" data-end=\"1445\"\u003e Key Features\u003c\/h2\u003e\u003cul data-start=\"1446\" data-end=\"1889\"\u003e\n\u003cli data-start=\"1446\" data-end=\"1489\"\u003e\u003cp data-start=\"1448\" data-end=\"1489\"\u003eNew Balance 740 archive running sneaker\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1490\" data-end=\"1531\"\u003e\u003cp data-start=\"1492\" data-end=\"1531\"\u003eInspired by early-2000s daily runners\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1532\" data-end=\"1587\"\u003e\u003cp data-start=\"1534\" data-end=\"1587\"\u003eABZORB midsole for impact absorption and cushioning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1588\" data-end=\"1634\"\u003e\u003cp data-start=\"1590\" data-end=\"1634\"\u003eOpen-knit mesh underlays for breathability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1635\" data-end=\"1686\"\u003e\u003cp data-start=\"1637\" data-end=\"1686\"\u003eSynthetic overlays for structure and durability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1687\" data-end=\"1736\"\u003e\u003cp data-start=\"1689\" data-end=\"1736\"\u003eSegmented midsole for flexibility and comfort\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1737\" data-end=\"1760\"\u003e\u003cp data-start=\"1739\" data-end=\"1760\"\u003eMolded TPU “N” logo\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1761\" data-end=\"1798\"\u003e\u003cp data-start=\"1763\" data-end=\"1798\"\u003eReflective accents for visibility\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1799\" data-end=\"1825\"\u003e\u003cp data-start=\"1801\" data-end=\"1825\"\u003eDurable rubber outsole\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1826\" data-end=\"1869\"\u003e\u003cp data-start=\"1828\" data-end=\"1869\"\u003eStreamlined heritage running silhouette\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1870\" data-end=\"1889\"\u003e\u003cp data-start=\"1872\" data-end=\"1889\"\u003eMen’s US sizing\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 data-start=\"2204\" data-end=\"2227\"\u003eProduct Details\u003c\/h2\u003e\u003cp data-start=\"2228\" data-end=\"2400\"\u003e\u003cstrong data-start=\"2228\" data-end=\"2249\"\u003eStyle Code \/ SKU:\u003c\/strong\u003e U740BS2\u003cbr data-start=\"2257\" data-end=\"2260\"\u003e\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eUpper:\u003c\/strong\u003e Mesh with synthetic overlays\u003cbr data-start=\"2299\" data-end=\"2302\"\u003e\u003cstrong data-start=\"2302\" data-end=\"2314\"\u003eMidsole:\u003c\/strong\u003e ABZORB cushioning\u003cbr data-start=\"2332\" data-end=\"2335\"\u003e\u003cstrong data-start=\"2335\" data-end=\"2347\"\u003eOutsole:\u003c\/strong\u003e Rubber\u003cbr data-start=\"2354\" data-end=\"2357\"\u003e\u003cstrong data-start=\"2357\" data-end=\"2370\"\u003eCategory:\u003c\/strong\u003e Lifestyle \/ Archive 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