{"product_id":"u740ph2","title":"740 NB 103 WHITE with BLACK CEMENT and Slate Grey","description":"\u003cp data-start=\"420\" data-end=\"780\"\u003eThe \u003cstrong data-start=\"424\" data-end=\"443\"\u003eNew Balance 740\u003c\/strong\u003e returns from the archives as a faithful revival of a true early-2000s daily runner. Originally built to handle heavy mileage and repeated wear, the 740 earned cult status for its comfort, durability, and clean performance-led design. Now reintroduced for a new generation, it blends authentic running heritage with everyday versatility.\u003c\/p\u003e\u003cp data-start=\"782\" data-end=\"1171\"\u003eFeaturing an open-knit mesh upper with synthetic overlays, the 740 delivers breathable comfort and structured support. Subtle updates like two-tone mesh and angular paneling give the shoe a refreshed visual identity while staying true to its streamlined silhouette. Underfoot, a segmented midsole paired with ABZORB cushioning absorbs impact and delivers reliable comfort for all-day wear.\u003c\/p\u003e\u003cp data-start=\"1173\" data-end=\"1309\"\u003eWhether you’re rediscovering a classic or wearing it for the first time, the New Balance 740 is built to become a go-to rotation staple.\u003c\/p\u003e\u003chr data-start=\"1311\" data-end=\"1314\"\u003e\u003ch2 data-start=\"1316\" data-end=\"1336\"\u003eKey Features\u003c\/h2\u003e\u003cul data-start=\"1337\" data-end=\"1777\"\u003e\n\u003cli data-start=\"1337\" data-end=\"1380\"\u003e\u003cp data-start=\"1339\" data-end=\"1380\"\u003eNew Balance 740 archive running sneaker\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1422\"\u003e\u003cp data-start=\"1383\" data-end=\"1422\"\u003eInspired by early-2000s daily runners\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1423\" data-end=\"1478\"\u003e\u003cp data-start=\"1425\" data-end=\"1478\"\u003eABZORB midsole for impact absorption and cushioning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1479\" data-end=\"1521\"\u003e\u003cp data-start=\"1481\" data-end=\"1521\"\u003eOpen-knit mesh upper for breathability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1522\" data-end=\"1573\"\u003e\u003cp data-start=\"1524\" data-end=\"1573\"\u003eSynthetic overlays for structure and durability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1574\" data-end=\"1623\"\u003e\u003cp data-start=\"1576\" data-end=\"1623\"\u003eSegmented midsole for flexibility and comfort\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1624\" data-end=\"1647\"\u003e\u003cp data-start=\"1626\" data-end=\"1647\"\u003eMolded TPU “N” logo\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1648\" data-end=\"1685\"\u003e\u003cp data-start=\"1650\" data-end=\"1685\"\u003eReflective accents for visibility\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1712\"\u003e\u003cp data-start=\"1688\" data-end=\"1712\"\u003eDurable rubber outsole\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1713\" data-end=\"1757\"\u003e\u003cp data-start=\"1715\" data-end=\"1757\"\u003eStreamlined, heritage running silhouette\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1758\" data-end=\"1777\"\u003e\u003cp data-start=\"1760\" data-end=\"1777\"\u003eMen’s US sizing\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 data-start=\"2100\" data-end=\"2123\"\u003eProduct Details\u003c\/h2\u003e\u003cp data-start=\"2124\" data-end=\"2290\"\u003e\u003cstrong data-start=\"2124\" data-end=\"2139\"\u003eStyle Code:U740PH2\u003c\/strong\u003e\u003cbr data-start=\"2147\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2160\"\u003eUpper:\u003c\/strong\u003e Mesh with synthetic overlays\u003cbr data-start=\"2189\" data-end=\"2192\"\u003e\u003cstrong data-start=\"2192\" data-end=\"2204\"\u003eMidsole:\u003c\/strong\u003e ABZORB cushioning\u003cbr data-start=\"2222\" data-end=\"2225\"\u003e\u003cstrong data-start=\"2225\" data-end=\"2237\"\u003eOutsole:\u003c\/strong\u003e Rubber\u003cbr data-start=\"2244\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2247\" data-end=\"2260\"\u003eCategory:\u003c\/strong\u003e Lifestyle \/ Archive 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